In 1972 “Conquest of the Planet of the Apes,” was filmed at UC Irvine—an apt choice not only because William Pereira, chief architect of newly-built campus-on-a-hill, was a sometime Hollywood art director. To many, the movie’s scenes of shaggy but kindly-eyed slave-apes toiling in a landscape of stark modernist monoliths encapsulated a popular view of the campus and its surrounding community. Irvine was synonymous with sterile corporate planning, and both the university architecture and the Irvine corporation’s policies were seen as hostile to freedom and creativity along with unkempt appearances.
According to Catherine Liu, UCI professor of Film & Media Studies, that view has not changed much. “Usually people denigrate the plannedness of this community,” she says. “I find it visually not very stimulating, and it’s also kind of awful the way the Irvine company controls things. But you have to keep in mind that there’s a definite utopian aspiration—for green spaces, for public spaces. There’s a lot more park space and natural landscape here than in, say, Newport Beach And the vision that we have of homogeneity is really wrong. It’s become one of the most diverse small cities in America—because of the changing immigrant population.”
1972 was also the year that architects Robert Venturi, Denise Scott Brown and Steven Izenour first published Learning from Las Vegas, the book that inspired Liu’s and Cole Aker’s project, Learning from Irvine. Like the book’s authors, who carefully examined that most maligned and ubiquitous Western landscape, the roadside commercial strip—and suspended the usual judgments about visual clutter and vulgar ornamentation in order to understand how and why these features functioned—Liu’s ongoing project takes a closer look at the supposedly bland or creepily authoritarian landscapes of suburban Orange County.
“Certain things shape the way Irvine looks,” Liu says. “The demise of the city and the rise of suburbia has often been deplored as the demise of the intellectual and the rise of the organization man. But if you actually look at the 50s and 60s—at the popular discourse as well as the academic discourse–there’s a lot of fear about conformity. Irvine is usually seen as a space designed for the white-collar worker -conformist, but I’m really interested in how and why there’s this incredibly robust support for a public university at this site, during the same period.”
Learning from Irvine grew out of Liu’s own interdisciplinary interests. She names post-1945 American intellectual history, the history of built environments, corporate modernism, visual studies. “And institutional history—that has been the basis of a lot of my work for the past 5 years, including the more political work I’ve done about defending public and higher education.” There was a time, she says “when the public university actually stood on the side of the people of California, and it seems as if that has been sundered. I’m interested to see if we can read some of these histories against the grain.”
Among the things Liu is looking at in examining the Irvine Master Plan, and its early architects, Pereira and David Neuman, are “the ways in which we erase local histories” Part of her inspiration, she says comes from Joan Didion’s Where I Was From, particularly the essays about de-industrialization in Orange County, and California’s inability to think about itself as a place with a history.
For its first event, in April 2010, Learning from Irvine brought Neuman, now campus architect at University of Virginia back to Orange County for a talk titled “Learning from Denise, Bob, and Bill: A UCI Lesson.” Neuman, who was UCI’s Associate Vice Chancellor of Planning in the 1980s, commissioned buildings by well known innovators including Venturi (the Bob of his lecture) and Frank Gehry.
“These architecture-driven projects were deeply related to William Pereira’s buildings,” Liu says. “Neuman and Pereira both felt that architecture is meant to serve but at the same time Neuman was willing to give these young architects a chance to design something that would be challenging.”
One way he was able to relate the buildings—and perhaps cushion the challenge–was with green space. “Neuman,” Liu says, “spent probably a lot of his budget on landscaping and creating a context for his buildings.“ Nonetheless, the Gehry building he commissioned is a prime example of erased history. It was torn down in 2007, not quite two decades after it was built.
UCI has had only three chief architects in its fifty years, but that’s been ample time for styles and approaches—corporate modernism, post-modernism, contextualism—to fall in and out of repute. Looking back at the building of the campus, Liu sees connections that haven’t always been recognized. Neuman and Pereira, she says, “defined a sense of the active, participatory white collar worker, someone who’s trying to forge aesthetically challenging, architecturally challenging spaces in this public university. That architectural vision—maybe it shapes a sense of visual conformity, but it also shapes challenges to and anxieties about visual conformity and large organizations. That’s something my students and I are really interested in”
Irvine’s unexpected challenges to visual conformity are also the subject of an exhibition at the Laguna Art Museum this fall: Best Kept Secret: UCI and the Development of Contemporary Art in Southern California 1964-1971. For artists including Robert Irwin, Craig Kaufman, and Frank Stella, the campus frequently dismissed as a corporate monolith served instead as a blank canvas. Located, Eden-like, far from the art world’s hubs—and blessed with California light and clothing-optional weather–it offered an ideal experimental climate. In their work of the period, materials, surface, line and political engagement took unexpected and influential directions.
Liu sees the exhibit tying in with Learning from Irvine’s investigation of what actually happened on campus in its earliest days. Partnering with the museum, the project will present films in the Humanities Gateway building’s McCormick screening. room by two of the exhibit’s artists: Richard Newton—whose performances and installations create luminous landscapes from stale bread or motel bathrooms–and Gary Beydler who turned familiar L.A. icons –freeways, the Venice pier—into lingering mysteries. “The campus is not very accessible or open to outsiders,” Liu says, “so this seemed like a natural fit. Laguna Museum of Art has no screening facility, and we have this new bijou theatre”
Asked if her project’s various aspects can be described as “proximity studies,”—a term current in several disciplines including art, physics, social science, and real estate—Liu explains: “For me it’s better to think of it as local histories, institutional histories, political discourse–these are things that have been motivating me, and I think proximity studies is just a summary of all that. It translates into artistic practice. I’m not an artist and we’re not necessarily an arts organization, but we definitely have this very powerful interdisciplinary project. I like to understand it as the organization of spaces and the organization of histories.“
The goal, she says, is not only establishing better links between the academic world and other overlapping communities, but identifying “what it is we’re defending when we’re defending public higher education and public space.”
From Spanish Land Grant to cattle baron fiefdom to embattled family trust to Donald Bren’s sole ownership, Irvine-the- acreage has a complicated history. “One of the things that Joan Didion points out” Liu says, “is that unlike the big ranch owners of Santa Barbara, the Irvine family never sold off its land piecemeal. This is why it was able to control this area of Orange County–because it kept it in the family. And now its president and CEO Donald Bren is one of the biggest donors to UCI. This has huge problems, but at the same time you have to look at the history of US philanthropy. If we de-fund public universities, these kinds of figures will have much more power in the future. But to say that it’s all bad is to forget the history of why the Irvine family gave this land to the state for a dollar so the UC could build a campus here.”
“I’m not defending the Irvine corporation, but I am saying that planning might allow for positive use of public spaces and preservation. Ever since there were these disastrous public housing projects built in the 50s, The trend in urban studies has been has been to denounce planning. To see it as the will of the elite being imposed on people. My question would be—what if there were a collective agency that had the power of the Irvine corporation to actually think through multiple needs, the uses of space. And to not go through these ad hoc reactive processes by which most of L.A. has been planned—or unplanned? What if we put the Irvine company aside and thought about a public agency, or about a collective sense of the big picture?”
What if California reinvented itself instead of its history?
San Pedro, CA